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  • It’s A Black is a Black-owned and operated internet retail site that specializes in African American related products and gifts. The idea to start the business began in 2001 when I created a crossword puzzle book that features clues and themes based on Black History and culture. I created the website It’s A Black to market and sell the crossword puzzle book. I had no intentions on selling any other products besides the puzzle book. However, during the Christmas season of 2001 we added a few Christmas cards and calendars and gradually we began to add more products. Over the next few years the business continued to grow and now we offer almost 10,000 different items.

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